172 Trigger Words to Punch Up Your Prose
Words that take your online writing from drab to fab are called trigger words. When used correctly, trigger words inspire your readers to take action, and having a list of them handy as you write can help produce better copy. In the book “Spellbinding Sentences”, author Barbara Baig has a name for these running lists: your “word hoard.” That being said, trigger words become slimy and scammy when overused. Trigger words are like truffle oil: a tiny amount will go a long way, and too heavy a hand will quickly ruin the dish. You don’t need to be a professional copywriter to produce great headlines or persuasive copy. You simply need to know how to properly use trigger words. Let’s jump in to what they are, how they evoke an emotional response, and ways you can start leveraging them to boost engagement online.Trigger words and phrases evoke positive or negative emotions in readers. In most cases, whether it be content writing, copywriting, pitching articles to media, or breezy social media captions, trigger words hook a person and give them a visceral reminder of why your content feels relevant to them. When consuming your content leaves readers in a more positive emotional state, they have a better sense of who you are and develop a deeper connection with you, boosting engagement.
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