Product Masterclass: 5 Steps To Crafting a Great Product Strategy
When I was first tasked with creating a Product Strategy, I must admit that I had no idea what I was meant to do. I spent countless hours searching online for help, looking up terms such as “How to create a product strategy” or “Product strategy template.” However, all I found were philosophical explanations or someone trying to sell me a course. After years of trial and error, I’ve developed a simple 5 step process that I still use daily. So here is that post I wish someone had shared with me years ago. I hope this will be useful for you too.
This approach enabled me to start quickly without overthinking presentation templates or fancy roadmaps. Taking a high-level approach allows me to develop a product strategy in days rather than months. The first step is to identify the 3Ps of your Product Strategy: Positive-Sum, Product Powers, and Profit Models. These are the moats of your product. We discussed the 3Ps in more detail in our Product Strategy Mindset post here.
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